Practical and more environment-friendly promotional products can make a world of difference to any business. These products are an effective way to promote a company while also showing a commitment to sustainability.
Looking for ways to improve on your promotional product mix? Here are three important points to consider.
Made with recyclable, renewable, and/or biodegradable materials.
Products made with renewable materials are a great way to create a sustainable source of materials for years to come, and biodegradable materials are beneficial because they break down naturally and don't add to the waste problem. Using these materials in promotional products is an effective way to show your commitment to a greener future while also advertising your brand.
Bamboo is a renewable resource, making it an environmentally-friendly choice
Fairtrade and sustainably sourced.
Fairtrade and sustainably sourced promotional products have a range of benefits, such as supporting the local economy, helping ensure fair wages, protecting the environment and reducing global poverty. Additionally, these products offer advantages to companies, such as improved customer loyalty, greater customer satisfaction, and enhanced brand recognition. Finally, these products help to create a positive, ethical image for companies, setting them apart from their competitors.
When creating promotional products, single use is not the best choice.
Useful, year-round.
Year-round promotional products can be useful for customers, employees, and potential clients, while also help reduce waste. Reusable products such as mugs, water bottles, tote bags, pencil cases, and even apparel can be used for a number of branding opportunities. Reusable products are also an easy way to reduce single-use plastics, which can help conserve resources and reduce pollution. Additionally, any promotional products made from recycled or renewable materials such as bamboo are even more beneficial.
Bottomline: Consumers today are increasingly aware of the environmental impact of their purchases and businesses that use eco-friendly promotional products are able to demonstrate their commitment to the environment. It would be a smart business decision to have your brand and organisation associated with more planet-friendly products.
Contact the BrandPro team today to get started on your more environment-friendly branding journey.
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